Well, here we are on launch day for our brand site and our ecommerce store and I thought I'd reflect on this journey.
About 1 year ago I was sitting at the dinner table thinking about ordering some new clothes from one of my favorite brands, Yee Yee Apparel. I got stuck on the fact that the shipping would be quite expensive and on top of that there is the customs fee. In bed that same night it annoyed me that we did not have anything similar here in Sweden, Nordics neither Europe (as far as I'm concerned).
Next morning I started to sketch on some logos and thought about the cowboy as an icon. The problem was that we don’t have the same nature as they do in the traditional western movies, roaming over some kind of sandstone in Nevada on the back of a horse. Well what if we just throw in a Nordic tree line inside the hat, what would that express? Well it expressed what we are launching today Nordic Cowboys, From the Woods.
Now I know it’s not so much of “Cowboy work” to launch a country lifestyle brand, but someone has to do that too. Speaking of cowboy as being part of our brand name, this brand stretches well outside ranching and horseback riding. The idea has always been to create a brand which is very explicit about it and includes all the recurring elements from the country music I listen to.
To summarize that in a short list it’s about:
| Trucking | |
| Fishing | |
| Hunting | |
| Farming | |
| Beer drinking | |
| Living a simple life |
These are all activities that I personally enjoy, and I believe many others share this desire for a simpler life outside of the hustle and bustle of the city.
On the more serious side of things, I'm thrilled to see a growing trend in both country music and country culture in the Nordics. In this digital era (like you reading this on your device) I think we need to have more things around us that do not include Ones and Zeros, like building a fire.
Since this is some kind of a written speech we would like to thank all of you that have helped and supported us, no one mentioned no one forgotten - you know who you are.
To all you country musicians playing your songs,
to all the truck drivers rolling along,
to all the farmers baling that hay,
to all the hunters tracking their prey,
to all the fisherman casting their line
and to all the rednecks buying a truck one more time.
This brand is for you, Yee Haw!